Quotes & Pricing — 15+ workflows, built of domain experts
How Austria's leading flooring and terrace manufacturer digitised its entire sales organisation — without a single line of code.
In production
Work. ERLEDIGT.
Who is Meyer Parkett?
Meyer Parkett is a family business with an unusual history: in 1890 it all began with a sawmill in Kalsdorf near Graz, where the Meyer family worked with wood. Today, 135 years later, Meyer is one of the leading providers of flooring solutions in Austria — with sales across several European and international markets. The company covers the full range: parquet floors, vinyl flooring, laminate and terrace solutions. Tradition meets innovation.
For a company of this size and complexity, digitalisation is a challenge. But Meyer had a particular problem: no IT department to drive the transition. The domain experts in sales, field sales and marketing knew exactly what they needed. They just couldn't build it themselves.
The problem
Meyer worked the classic way: sales workflows ran through email chains and manually maintained lists. Field sales worked with handwritten measurement sheets — on-site measurements, photo-documented on a smartphone, then somehow brought back to the office. Marketing collected reference projects via email. Market research? At the annual road shows, surveys were filled out on paper forms. There was no end-to-end digital workflow, no structured pipeline, no central data management.
Sales needed structure: from the first expression of interest to invoicing. How deals closed was highly person-dependent. Some reps kept their own Excel sheets. Information about lost quotes — why a deal didn't happen — was gone. In the international US market, Meyer needed a compliant planner for terrace constructions. And all of it had to be documented in line with GDPR.
That wasn't one problem — there were five or six in parallel. And the solution couldn't come from outside. Meyer's domain experts knew the requirements in detail. They just needed a tool they could use to drive digitalisation themselves.
Before. Intervention. After.
own workflows · agency for every change
Every change to the order flow, every new pricing rule, every form went through an external web agency. Week-long ticket cycles for simple adjustments — and no own control over what happened in sales.
UNOY Back Office
- →Platform operated by the Meyer team itself — without developers
- →Workflows built in hours, not weeks
- →Training and support from UNOY, operations at the customer
- →Every logic change documented and rollback-able
Model · Self
Workflows · 0 external developers
Sales, pricing calculation and customer management run digitally. The Meyer team builds and maintains every workflow itself. No dependency, no ticket queue — and traceable for the business owners.
Source: customer interview, Meyer Parkett GmbH, 2025
Work in — result out
Input
Customer data from the first contact, project specifications from field sales, measurements and photos, reference material from marketing, survey answers from the road shows, and standards-based requirements from the US market.
UNOY works
- • Structures data in a central pipeline
- • Creates quote documents automatically
- • Checks against building-material and construction standards (decking)
- • Notifies teams of status changes
- • Hands over structured data to CRM/ERP
- • Collects photos and consents in line with GDPR
Result
A structured sales pipeline, finished quote documents, standards-compliant review reports, a reference-project database and market-research results — all from one system, all immediately usable.
- ✓ Five-stage sales process
- ✓ Digital measurement sheet
- ✓ Standards-compliant decking planner
- ✓ Reference-project database
Workflows across all departments
Business units digitised
Years as a family business
Developers — everything done by domain experts
With UNOY we have digitised more than 15 processes — from sales to market research. And all of it without a single line of code. We wouldn't have thought a 135-year-old family business could do that.
Supervision model
Self
You build your own digital twin that delivers results. Every rule defined by you, every result under your control.
Your digital expert — built by you.
Partner
UNOY's expertise is included. You work together with the system — we set it up, you keep control.
Expert knowledge included — we set it up, you keep control.
Supervised
The entire work is delivered as a finished result — with legal accountability through Skribe Attorneys.
You hand off the case — we deliver the finished result.
Why UNOY?
The core problem was simple: Meyer had the domain experts, but not the developers. Building up a large IT team would have taken years — and even then it would have been a constant race against the moving requirements. Field sales needs something different tomorrow than today. Marketing has new ideas. The US market introduces new requirements. With classic software development, Meyer would always have been stuck in the backlog.
UNOY changes the game: the domain experts build it themselves. The head of sales understands their own work better than any programmer. The field-sales manager knows which data they need. Marketing knows the reference projects. On UNOY, these people can digitise their own workflows — without code, without developer tickets, without waiting. The 15+ workflows didn't emerge over years of development; the specialist teams built and iterated on them themselves.
That has a second consequence: Meyer stays independent. There is no dependency on an agency, no lock-in, no risk that a change takes months. When market research has new questions next week, they go straight into the system. Meyer has full control over its own processes and data.
What we learned
First: digitalisation doesn't need an IT department — it needs the right tools. A 135-year-old family business with no developers has shown that you can build 15+ workflows when you give domain experts the right tool. That should be the standard, not the exception.
Second: sales knowledge belongs in the workflow, not in people's heads. Meyer understood this. The five-stage sales process is now documented, structured and consistently applied. Capturing the reasons for lost deals turns implicit knowledge into something explicit — why did this deal fail? Customer price sensitivity, competition from another vendor, or a shift in the project? With this data Meyer can optimise its sales. That isn't possible when the knowledge lives only in the salesperson's head.
Third: international scale doesn't mean starting over — it means adapting processes. Meyer built a decking planner for the US market that uses the same core technology as the Austrian system, but with local standards and requirements. That is only possible when the platform is flexible enough and the domain experts themselves can decide how processes are adjusted.
Technical deep-dive: how we built it with UNOY
expand_more
15+ workflows for sales, field sales, marketing and market research
Modular workflows, all managed in one system
Five-stage sales process with structured data tracking
From the expression of interest to the invoice, every step documented
Lost-opportunity form with standardised reasons for loss
Structured data on lost deals for sales optimisation
Digital measurement sheet with photo documentation
Field sales captures measurements and photos on site, synced immediately
Standards-compliant decking planner for the US market
Rule-based review against building and construction standards
API integration with CRM, ERP and inventory management
Structured data handover, no manual re-entry
GDPR-compliant consent forms for photo and video material
Digital permissions, structured and documented
Market-research surveys with location variants
Flexible question catalogues for road shows and field research
Automated email notifications and document generation
Quotes, review reports, project documentation — straight out of the workflow
More customer cases
15 workflows. Built by domain experts. Without a line of code.
30 minutes. Your processes. No slide deck.